🧩 Is “Full-Funnel” the New Baseline?

Why the Best GTM Teams Are Smashing the Silos in 2025

In 2025, Go-To-Market teams are undergoing a quiet revolution.

The days of sharply divided Sales, Marketing, and Customer Success functions are fading. What’s replacing them? Integrated, full-funnel teams — where roles, data, and goals align around one thing: revenue.

This isn’t just another org chart rebrand. It’s a structural shift in how modern SaaS companies grow.

Let’s break it down.