Hiring for Sales, Marketing, or Customer Success at Seed to Series A startups isn’t about snagging someone with a shiny resume or a fancy degree. It’s about finding people with the right personality—a mindset that thrives in the messy, exhilarating chaos of early-stage companies. I’ve spent years as a recruiter, grilled founders, sifted through VC insights, and pored over hiring data to figure out what “startup-ready” really means in 2025. Spoiler: it’s not what most candidates think. Here’s the unfiltered truth about what it takes to crush it in a go-to-market (GTM) role at a startup—and why most people crash and burn.
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